Information and Communication Technologies have enabled new ways for the information mediation process within university libraries, providing tools such as Online Social Networking Services, which provides greater interaction with the user.
Online Social Networking Services are being applied by various sectors of society and have a low cost of financial investment to reach society. In this
context, this research aims to analyze the informational content that is being mediated through the profiles of the Dr. Clodoaldo Beckmann Central Library in the Online Social Networking Services, more specifically the institutional profile of the Facebook Library, in order to understand their role in the social and sustainable development of the Amazon Region, focusing on the relationship with the 2030 Agenda.
Research shows despite advances, the Human Development Indicators (HDI) in the Amazon are still below national averages. In 2016, the United Nations Development Program conducted a ranking list (ranking) of Medium Human Development Indexes (MHDI) of Brazilian municipalities, where it was found that the municipality of Melgaço, State of Pará, has the lowest Brazilian Amazon.
In this way, the research verifies if the data collected through the posts of the library profile on Facebook are in accordance with the guidelines established by IFLA, which states that libraries are agents promoting social and sustainable development, as they enable public access to information. According to the methodological procedures, this research is classified as a case study, using systematic observation as a technique.
The instrument used was a form based on previous studies and the guidelines proposed by IFLA, where the data were categorized according to the type of content and the characteristics of the message. The sample has delimited the posts made from March to September of 2019. It concludes that the Dr. Clodoaldo Beckmann Central Library still prioritizes mediating information about the dissemination of its products and services.
However, there is a concern of this in mediating information that can contribute to well-being and health, and also, to raise the level of learning of students, and this type of content classified as general information, mediated through the Tips of the Week, which disseminates information on reading incentives, time management, preservation of collections, accessibility and memorization techniques.
As one of the largest university libraries in the Northern Region of Brazil, another factor used to expand access to information for the human and social development of the Amazon Region are Campaign-type posts, which are made in partnership with institutions such as Cruzeirinho do Baixo Acará, the João de Barros Barreto University Hospital, the Superintendence of the Pará State Prison System, the Pará Hematology and Hemotherapy Center Foundation, developing their potential for dignity and equality in a healthy environment accessible to all.
- Kelren Cecília dos Santos Lima da Mota
- Fernando de Assis Rodrigues